The transactional view is a more satisfying theory of the communication process than the linear view because it __________

a) is simpler
b) is representative of how communication actually happens
c) demonstrates the most recent theory of the communication process
d) explains everything about media communication

Answer: b

Communication & Mass Media

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Scholar Wilber Schramm, in 1954, developed the _______ model, which strengthened our understanding of communication by adding a feedback loop highlighting interaction and a setting, or context, for the interaction

a. transactional b. contextual c. linear d. interactional

Communication & Mass Media

Studying how The Wrestler exploits actor Mickey Rourke's decaying looks demonstrates how audiences can respond to a performance on two levels: on the level of the diegesis and in the context of a star's personal history

Indicate whether the statement is true or false

Communication & Mass Media