The transactional view is a more satisfying theory of the communication process than the linear view because it __________
a) is simpler
b) is representative of how communication actually happens
c) demonstrates the most recent theory of the communication process
d) explains everything about media communication
Answer: b
Communication & Mass Media
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Scholar Wilber Schramm, in 1954, developed the _______ model, which strengthened our understanding of communication by adding a feedback loop highlighting interaction and a setting, or context, for the interaction
a. transactional b. contextual c. linear d. interactional
Communication & Mass Media
Studying how The Wrestler exploits actor Mickey Rourke's decaying looks demonstrates how audiences can respond to a performance on two levels: on the level of the diegesis and in the context of a star's personal history
Indicate whether the statement is true or false
Communication & Mass Media