Libel suits over statements that harm the reputation and, therefore, sales of perishable goods like apples, or beef are called:

a. Trade libel
b. Perishable libel
c. Reputation libel
d. Food libel

a

Communication & Mass Media

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Which is NOT an element of Ketchum's Strategic Planning Model?

A) facts B) goals C) audience D) outcomes E) key message

Communication & Mass Media

Monty has completed the audience analysis portion of his speech preparation. Below are several pieces of information he collected. Which of the following is not an example of demographic data?

A. The average age of the audience is 19. B. Most of the audience members do not know much about his topic. C. Most of the audience members are African American females. D. Most of the audience members are middle class college graduates. E. All of these answers are pieces of demographic data.

Communication & Mass Media