Alduro Chemicals, a manufacturer of detergents, delivers chemicals used for commercial washing to various hoteliers in the United States
Most of the company's revenue comes from routine orders from its existing customers and the company uses unskilled salespeople to collect requirements from its customers. These unskilled customers are known as ________.
A) demand creators
B) deliverers
C) missionaries
D) order takers
E) solution vendors
D
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The price elasticity of demand is a units -free measure of the responsiveness of the ________ when all other influences on buying plans remain the same:
a) quantity demanded to a change in income b) quantity demanded to a change in the price of a substitute or complement c) quantity demanded of a good to a change in its price d) price to a change in quantity demanded e) none of the above
Conducting an audience analysis involves all of the following except which?
A) Identifying the primary audience B) Developing an audience profile C) Determining audience composition D) Gauging audience members' level of understanding E) Forecasting probable reaction