Conducting an audience analysis involves all of the following except which?
A) Identifying the primary audience
B) Developing an audience profile
C) Determining audience composition
D) Gauging audience members' level of understanding
E) Forecasting probable reaction
Answer: B
Explanation: B) Before audience members will take the time to read or listen to your messages, they have to be interested in what you're saying. They need to know the message is relevant to their needs—even if they don't necessarily want to read or see your message. The more you know about your audience members, their needs, and their expectations, the more effectively you'll be able to communicate with them. Conducting an audience analysis is the same as developing an audience profile.
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