The primary opportunity available to firms in fragmented industries is consolidation
The most common way to do this is through a geographic roll-up strategy, in which one firm starts acquiring similar firms that are located in different geographic areas.
Indicate whether the statement is true or false
TRUE
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According to the theory of multiple intelligences, people learn in different ways
Indicate whether the statement is true or false.
ABC Term Life Insurance Company uses an interesting marketing system—it has no agents. Instead, the company markets its coverages through television and radio ads, newspaper inserts, and the Internet
The type of marketing system that ABC Term Life Insurance Company uses is called the A) mass merchandising system. B) mixed marketing system. C) direct response system. D) worksite marketing system.