Which of the following advertising practices involves advertisers paying filmmakers to have their products make cameo appearances in movies and television shows?

A) brand extension
B) flyposting
C) co-branding
D) product placement
E) ambush marketing

D

Business

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Firm-specific credit risk can be eliminated by diversification.

a. true b. false

Business

Which situation best illustrates "self-awareness"?

a. Marcia asks David why he feels so strongly about the position he is taking. b. Alicia tries to persuade Marilyn to accept her proposal to settle their dispute. c. Ellen challenges Theresa that she is not as forthcoming with information as she could be. d. Flora tells Mae that she is not "in love with" her proposal and asks whether Mae has a better proposal to offer.

Business