Firm-specific credit risk can be eliminated by diversification.

Describe the concepts of normative influence and comparative influence among reference groups

What will be an ideal response?

Which of the following strategies focuses on increasing profitability by customizing the firm's goods or services so that they provide a good match to tastes and preferences in different national markets?

A. International strategy B. Global standardization strategy C. Localization strategy D. Transnational strategy E. Nationalization strategy