Briefly describe the five main ways in which marketers can find relevant online information on competitors' strengths and weaknesses
What will be an ideal response?
The five ways are:
1. independent customer goods and service review forums
2. distributor or sales agent feedback sites which are built by the distributors themselves to describe their experience and level of satisfaction on products or services
3. combo sites offering customer reviews and expert opinions mainly on financial services and high-tech products that require professional knowledge
4. customer complaint sites designed mainly for dissatisfied customers, which allows customers to express their dissatisfaction in certain firms or products
5. public blogs offering personal opinions, reviews, ratings and recommendations on virtually any topic
You might also like to view...
Company ABC in Scotland exports a pound of cheese to the US for $100. Based on the value of the cheese, the US places a 20% tax on it. What type of tariff is this?
What will be an ideal response?
By selling on credit, companies run the risk of not collecting some receivables
Indicate whether the statement is true or false