Company ABC in Scotland exports a pound of cheese to the US for $100. Based on the value of the cheese, the US places a 20% tax on it. What type of tariff is this?

What are the three major functions of exchanges?

What will be an ideal response?

If effective reach and/or effective frequency are too high:

A) the company needs a larger advertising budget. B) the company spent all of its advertising budget. C) some of the company's budget is very likely being wasted on extra exposures. D) the company may need to choose additional media for future ads.