According to the textbook, employers rank verbal and written communication as a top skill they want in an employee

The primary goal of financial management is to maximize:

A. Current profits B. Market share C. Current dividends D. The market value of existing stock E. Revenue growth

Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts

Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.