It is generally considered unethical to appeal to emotions in an attempt to bypass logic

Indicate whether the statement is true or false

True

Communication & Mass Media

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As a spin-off based on Marshall McLuhan's distinction between hot and cool media and the array of media in between, the Vivian textbook proposes an alternate continuum of media from

A) big-screen to small-screen media. B) personal media to mass media. C) ten-foot media to one-foot media. D) stand-alone media to web-connected media.

Communication & Mass Media

To increase her credibility in her new job as store manager, Leslie should use language that focuses on relationship building, such as "Maybe you could rearrange that display to attract more customers, do you think?"

Indicate whether this statement is true or false.

Communication & Mass Media