Add-on services such as credit, delivery, installation, and repairs provided by the marketing channel are referred to as service backup

Which of the following is a controversial form of sales-based incentive where direct prizes or bonuses are given to the channel's sales force for meeting or exceeding a quota?

A) place-based incentives B) slotting allowances C) spiffs D) off-invoice allowances

Which of the following describes the tendency for people to perceive others in stereotypical ways if they appear representative of the category to which they belong?

A) Bounded discretion B) Bias toward implicit favorites C) The representativeness heuristic D) The availability heuristic