Shopper marketing is the way manufacturers and retailers use stocking, displays, and promotions to affect customers while they are in a store

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others

A) Opinion leaders B) Late mainstream adopters C) Strangers D) Barnacles E) Lagging adopters

A good example of informal learning would be

A) taking a course in golf or tennis. B) attending a seminar with friends. C) studying a text or manual as part of a course. D) acquiring a skill by observing a more experienced worker.