Emotional appeals are based on each of the following ideas, except:
A) humor and sex appeals are being overused and therefore not as effective as in the past
B) consumers ignore most advertisements
C) rational appeals go unnoticed unless the consumer is in the market for the particular product at the time it is advertised
D) emotional advertising can capture a person's attention and foster an attachment between the consumer and the brand
A
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Organizational commitment refers to
a. the feelings people have toward their jobs. b. the emotional attachment people have toward the company they work for. c. an unwritten understanding about what the employee will bring to the work environment. d. the degree of emotional intelligence an employee exhibits.
Name the hierarchical categories of product performance and for each, name and describe two dimensions of product performance that can serve as bases for product differentiation
What will be an ideal response?