Name the hierarchical categories of product performance and for each, name and describe two dimensions of product performance that can serve as bases for product differentiation

What will be an ideal response?

The four hierarchical categories of product performance and two dimensions of product differentiation for each are:
(1 ) Product Performance Requirements
- Reliability: The length of time before failure or malfunction of the product.
- Conformance: Incidence of defects that should not have occurred.
(2 ) Product Performance Differentiators
- Performance: Operational characteristics that distinguish product performance.
- Durability: Product life and ability to endure demanding use conditions.
(3 ) Product Performance Enhancements
- Features: Number and type of options that can be added.
- Serviceability: Ease, speed, and cost of maintenance and repair.
(4 ) Product Performance Emotional Enhancements
- Appearance: The fit, finish, and overall appearance of a product.
- Reputation: The image created by the brand name or company.