Professor Lance Kinney's study on sports event sponsorship found
A) no impact on stock prices.
B) significant increases in stock prices.
C) decrease in stock prices.
D) increased dissatisfaction among shareholders.
E) decreased morale among the company's employees.
Answer: B
You might also like to view...
If Paul’s mother was cold and distant during his childhood, which of these associations with the word mother is likely to be negative?
a. concrete b. significant c. connotative d. denotative
Rick's manager, Susan, called him into her office one afternoon to discuss his annual evaluation. As soon as Rick sat down, Susan said, "Rick, your performance is unacceptable and I'm going to have to let you go." After a moment of silence, Susan grinned and winked at Rick, and he knew she was joking. Susan used nonverbal communication to
A. give her statement greater impact. B. metacommunicate that she was teasing. C. convey emotional meaning. D. reinforce the interpersonal nature of her message.