Which of the following is true with regard to a SWOT analysis?
A) It classifies SBUs into four distinct categories.
B) It measures customer response to a new product.
C) It evaluates the company's overall strengths.
D) It evaluates the growth potential of a market segment.
E) It ignores the threats faced by a company while assessing its situation in the market.
C
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An individual's right to privacy must be balanced with:
A) corporate social responsibility. B) business process efficiencies. C) the cost of maintaining the data. D) the public's right to know.
Incidental ambush marketing occurs when:
A) firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event. B) a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand. C) a brand suggests or hints it is associated with a major sporting event when it is not. D) consumers are enticed to look at a product by individuals without the individuals realizing the person making the sales pitch is being paid or compensated by the brand.