Incidental ambush marketing occurs when:
A) firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event.
B) a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand.
C) a brand suggests or hints it is associated with a major sporting event when it is not.
D) consumers are enticed to look at a product by individuals without the individuals realizing the person making the sales pitch is being paid or compensated by the brand.
B
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________ marketing is more suited for uniform products, such as grapefruit or steel
A) Niche B) Undifferentiated C) One-to-one D) Trigger-based E) Local
The fundamental difference between cycles and seasonality is the:
A) duration of the repeating patterns. B) magnitude of the variation. C) ability to attribute the pattern to a cause. D) all of the above E) none of the above