Distinguish between personal and position power and explain the bases of each
What will be an ideal response?
Position power comes with the job; it is formal power due to the structure of the organization. There are four bases to it. Legitimate authority is recognized by others. Reward power represents control over rewards others value and receive. Coercive power is the ability to punish noncompliance. Information power exists by virtue of one's access to data and information.
Personal power is influence due to an individual's unique qualities or characteristics and has four bases. Rational persuasion is the ability to make logical arguments from evidence and facts. Expert power is based on superior knowledge in a certain field. Referent power grows from one's personal qualities. It comes from others' admiration and acceptance of the individual. Charisma is simply an engaging and magnetic personality, people want to do what you want.
You might also like to view...
What is sales promotion? What are the various factors that have contributed to the rapid growth of sales promotion in consumer markets?
What will be an ideal response?
What is a common operational characteristic of marketing teams?
a. They concentrate on their internal processes, and simply inform others of what they are doing. b. They have little outside contact, and make decisions about how to serve its customers from within. c. They are tasked with letting others outside the team know what they are doing after they have made decisions. d. They actively tailor their communications to suit the needs, interests, and objectives of the organization.