Among the tactics that helped win the Best Corporate PR Team award for Virgin Atlantic Airways were __________
B) responding with "no comment" when a customer compared his meal to a hamster
C) inventing a new lipstick called "Upper Class Red"
D) A and B
E) A and C
Answer: E
Communication & Mass Media
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A speaker who is unprepared will often seem incompetent.
Answer the following statement true (T) or false (F)
Communication & Mass Media
It is important in an introduction to build trust with the audience, to have them believe you and like you. This is known as developing speaker
a. proximity.
b. credibility.
c. charisma.
d. popularity.
Communication & Mass Media