Emitted, voluntary behavior is BEST modified by _____________

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies audience variables as one of those factors?

a. attentive versus inattentive listeners b. high-quality versus low-quality arguments c. expert versus novel speakers d. one-sided versus two-sided messages

An information-processing theorist would most likely refer to _____ as being part of the mind's "software."

a. the brain b. sensory receptors c. neural connections d. mental problem-solving strategies