The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies audience variables as one of those factors?

a. attentive versus inattentive listeners
b. high-quality versus low-quality arguments
c. expert versus novel speakers
d. one-sided versus two-sided messages

Answer: A

Psychology

You might also like to view...

Emerging adults' romantic ties

A) last longer and involve greater trust and commitment. B) rarely lead to cohabitation. C) express a more limited set of desired qualities and expectations. D) tend to be short-lived.

Psychology

Which of the following is unlikely to occur during the "crash" that occurs after a cocaine binge?

a. Anxiety b. Seizures c. Depression d. Craving

Psychology