Martin is a financial analyst who is not employed directly by any company. He works for multiple clients based on their requirements. Martin is a(n) _____.

On the date of record for a dividend, the company ________

A) issues new shares of stock on that date B) disburses dividend payments to stockholders on that date C) records the dividend payable amount on that date D) determines who owns the shares of stock on that date

Occasion, benefits, usage rate, and customer loyalty are

A) typical behavioral segments. B) event planning tactics. C) four components of the marketing mix. D) measures of internal stakeholder satisfaction. E) elements of newsworthiness.