Occasion, benefits, usage rate, and customer loyalty are
A) typical behavioral segments.
B) event planning tactics.
C) four components of the marketing mix.
D) measures of internal stakeholder satisfaction.
E) elements of newsworthiness.
A
Business
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The cost of an intangible asset includes all of the following except
a. purchase price. b. legal fees. c. other incidental expenses. d. all of these are included.
Business
Which of the following is NOT part of the strategic planning process and its organizing framework?
A. assess what is changing in its macro-economic environment B. understanding what is influencing markets today C. assess what strategies its competitors are pursuing D. assess who its customers are and how they are changing E. assess what are its capabilities, competencies and advantages
Business