What is the most likely reason for more firms providing ethics training to employees?
A) Universities do not require all graduate students to enroll in ethics courses.
B) Federal laws encourage firms to comply with ethics training guidelines.
C) Employees seeking professional certification are tested on ethics.
D) State laws require businesses to have written codes of conduct.
Answer: B
Business
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A) pricing decisions B) product design C) promotion D) distribution
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The marketing mix consists of the product, the price, distribution and:
A) emotions B) promotions C) delivery systems D) services
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