In the marketing mix, where does integrated marketing communications belong?

The company's marketing information system should be a mix of what managers think they need, what managers really need, and ________

A) what the marketing research department is able to do B) what consumers are willing to consume C) what the government policies allow D) what is acceptable at the industry level E) what is economically feasible

Which of the following is an instance of disparate-treatment discrimination?

A) An employer does not promote Kelly because she is about to take maternity leave. B) Ghalib, who is fluent in English, is not hired as a writer due to his Iraqi heritage. C) An employer refuses to install a wooden ramp to accommodate Lin who is restricted to a wheelchair. D) A factory hires 22-year old Jerry over 46-year old Barry, citing age as the reason. E) All of the above