A pull system is a production system in which actual downstream demand sets off a chain of events that pull material through various steps in the production process

In terms of a company generating buzz about its product, research has indicated that to generate true word-of-mouth communications from actual customers they must be aware of the brand, which typically requires:

A) the use of alternative marketing programs B) advertising through traditional channels C) guerilla marketing efforts D) a high level of brand equity

The main thrust of state insurance regulation with respect to the consumer has been to protect consumers from abusive practices, and to protect them from insolvent insurers

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