According to your textbook, you should always combine demographic audience analysis with ________ audience analysis.

A. occupational
B. informational
C. situational
D. scientific
E. educational

Answer: C

Communication & Mass Media

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Hyun-Ji is uncomfortable when she gives a speech to people she knows, but she does not mind

addressing a group of strangers. What type of anxiety does she experience? A. Trait B. Situational C. Dissimilarity D. Apprehensional

Communication & Mass Media

Which of the following is a guideline for making a public-relations speech?

A) State that the audience should remain neutral until they hear what a speaker has to say. B) Acknowledge that the company is doing nothing about any problems or objections. C) Emphasize the negative aspects of a policy or program, then spin it as if they are all positives. D) Impress that the company or organization has carefully worked through potential pitfalls and drawbacks.

Communication & Mass Media