Which of the following is a guideline for making a public-relations speech?

A) State that the audience should remain neutral until they hear what a speaker has to say.
B) Acknowledge that the company is doing nothing about any problems or objections.
C) Emphasize the negative aspects of a policy or program, then spin it as if they are all positives.
D) Impress that the company or organization has carefully worked through potential pitfalls and drawbacks.

Answer: D