The sales of the Apple watch increased when customers were informed about various functions of the watch. This change in sales reflects which of the following characteristics of innovation?

A) relative advantage
B) communicability
C) compatibility
D) complexity
E) divisibility

B

Business

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Which of the following pricing objectives does an organization adopt when it sets the price of its

products high in order to indicate product superiority? A) product-quality leadership pricing objective B) market skimming pricing objective C) market share maximization pricing objective D) profit maximization pricing objective

Business

In the University of Michigan cases which school(s) established criteria that was acceptable ________

a) the College of Arts and Sciences b) the Law School c) both d) neither

Business