Which of the following pricing objectives does an organization adopt when it sets the price of its
products high in order to indicate product superiority?
A) product-quality leadership pricing objective
B) market skimming pricing objective
C) market share maximization pricing objective
D) profit maximization pricing objective
A
Business
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You can use AIDA to write a press release. Which of the following is not a part of AIDA?
a. Attention b. Action c. Interest d. Involvement
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If the respondent needs to watch a twenty-minute infomercial, which of the following data collection might be chosen?
A) person-administered methods and in-office interviewing B) mail and telephone C) mail, in-home and out-of-office interviewing D) mall intercept E) in-home, online or in-office interviewing
Business