You can use AIDA to write a press release. Which of the following is not a part of AIDA?

How do marketers respond to charges of planned obsolescence?

A) Consumers dislike constant style changes. B) It promotes the all-American value of consumerism. C) The product will eventually wear out anyway. D) Most consumers are materialistic. E) Consumers get tired of old goods.

A service-focused firm offers a narrow range of services to a fairly broad market

Indicate whether the statement is true or false