If a child's parents refuse to give him what he asks for until he uses "the magic word," they are teaching him that "please" is a discriminative stimulus

Jane Goodall is well known for the studyof

A) chimpanzees B) children C) dreaming D) sexual behavior

Gerald Lambert invented Listerine as a surgical antiseptic for throat infections, but was able to market it to a wider audience by

a. using cognitively based arguments. b. publicizing the problem of halitosis. c. having doctors endorse the product. d. using fear-arousal.