Gerald Lambert invented Listerine as a surgical antiseptic for throat infections, but was able to market it to a wider audience by
a. using cognitively based arguments.
b. publicizing the problem of halitosis.
c. having doctors endorse the product.
d. using fear-arousal.
Answer: B
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Which of the following is an example of a test battery?
a. a clinician rating the symptoms a patient exhibits using a standardized survey. b. a patient being assessed on what he or she perceives as the cause of his or her difficulties. c. a patient evaluating his/her own symptoms by answering a series of questions, followed by a clinical interview and psychophysiological assessment. d. a patient being asked a series of questions by a clinician that may differ across patients.
A(n) ________ attribution is most likely to be made when consistency is high and consensus and distinctiveness are low.
Fill in the blank(s) with the appropriate word(s).