When using an informative idea bank, it's helpful to focus on topics that support a speech's

a. specific purpose to inform.
b. length.
c. ability to persuade.
d. strategy.

Answer: a

Communication & Mass Media

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The editor-in-chief asks her staff to submit stories that appeal to readers who live in the city. Which type of news story will most likely be satisfactory, and how can such a story be written?

a. Stories with a local angle; by emphasizing the local angle in the first paragraph of the news release b. Stories involving a prominent person; by emphasizing the presence of a celebrity at an event or function in the news release c. Stories that provide immediate notification; by emphasizing the newness of the story and providing the basic facts as soon as possible d. Stories that tap ongoing issues and controversies; by emphasizing issues that generate public interest

Communication & Mass Media

All of the following statements describe traditional couples EXCEPT

A) share a basic belief system and philosophy. B) see themselves as a blending of two persons into a single couple rather than as two separate individuals. C) are interdependent and believe that each individual's independence must be sacrificed for the good of the relationship. D) are interdependent and believe that each individual's independence must not be sacrificed for the good of the relationship.

Communication & Mass Media