A group of individuals collectively involved in a purchase decision are known as a buying center

Inspections should NOT take place

A. at your facility upon receipt of goods from your supplier. B. at your supplier's plant while the supplier is producing. C. during the step-by-step production process. D. after costly or irreversible processes

The marketing department of a reputed firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats

Which of the following would help the firm achieve its objectives? A) ethnographic research B) strategic planning C) data warehousing D) competitive marketing intelligence E) customer relationship management