There is no truth to the comment that "business ethics" is an oxymoron

When Procter and Gamble introduces a new laundry detergent with a different brand name, it is an example of creating a:

A) family brand B) cooperative brand C) co-brand D) flanker brand

ConAgra Foods decided its prices had risen too high, so it determined to set a lower price for its products. To make the new price level profitable, ConAgra cut $250 million in costs. What application of cost estimation did this represent?

A) target costing B) experience-curve pricing C) ceiling pricing D) the learning curve E) promotional price elasticities