ConAgra Foods decided its prices had risen too high, so it determined to set a lower price for its products. To make the new price level profitable, ConAgra cut $250 million in costs. What application of cost estimation did this represent?

The contribution of M&M comes from the fact that there is a constant trade-off ratio. Which of the statements below describe this constant trade-off ratio?

A) When a firm adds more low cost debt, it automatically increases the cost of equity so that the overall cost of capital remains constant. B) When a firm adds more low cost debt, it automatically increases the cost of equity so that the overall cost of capital increases. C) When a firm adds more low cost debt, it automatically increases the cost of equity so that the overall cost of capital decreases. D) None of these

Understanding the customer needs and desires is a component of:

A) demographic/physical environment. B) social/cultural environment. C) product potential. D) market access.