In the Cabela's case study, what types of models helped the company understand the value of customers, using a five-point scale?

To be successful in relationships with people in other countries, international business people must:

A. be students of culture. B. have factual knowledge. C. be sensitive to cultural differences. D. all of the above. E. A and C.

To develop a public relations program, which process approach would you choose for a client? Explain your thinking

What will be an ideal response?