To develop a public relations program, which process approach would you choose for a client? Explain your thinking

What will be an ideal response?

• John Marston's R-A-C-E formula to influence public opinion, particularly through action. It demonstrates that if performance precedes publicity, there is a better opportunity to achieve goals and objectives.
• Sheila Clough Crifasi's R-O-S-I-E formula encompasses a more managerial approach because it emphasizes the functions of objectives, strategies, and implementation between research and evaluation as keys to sound public relations practice.
• R-P-I-E calls for planning and implementation between research and evaluation, which emphasizes that planning is a necessary step preceding activation of a communication initiative.