Which is true regarding the importance placed on the marketing research report?
A) The report is the product that represents the efforts of the research team.
B) The report communicates the research project and findings to the client.
C) The report helps build credibility.
D) The report may be the only part of the project seen by the client.
E) all of the above are reasons why the report is important
E
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In your text your authors discuss how research was conducted by the disposable diaper industry that demonstrated that disposable diapers were no more harmful on the environment than cloth diapers. The cloth diaper industry found just the opposite
The point of this example is: A) research studies are always objective and are conducted to provide the truth B) when evaluating research studies you should understand that some studies are conducted with a clear purpose in mind to "prove" some position or advance some special interest C) chambers of commerce have always been able to clear up discrepancies between research studies D) if you are really concerned about the environment, don't wear any type of diaper E) secondary data be discarded because those collecting it always have a hidden agenda
A retailer can increase employee productivity through cross-training
Indicate whether the statement is true or false