A retailer can increase employee productivity through cross-training

Gaining ________ requires delivering more value and satisfaction to target consumers than competitors do

A) competitive advantage B) first-mover advantage C) economies of scale D) comparative advantage E) differentiation

Intermediaries are ________

A) firms that broker media space and time for advertisers B) organizations or individuals that pass product messages from a firm to consumers C) media measurement firms that rate the satisfaction of online purchasers D) consumers who volunteer to test new product releases E) media representatives who negotiate advertising rates