For MPR professionals working for Tylenol in 1982, which of the following was the most essential skill needed for the job?
A) event planning
B) sales promotion
C) crisis management
D) thought leader development
E) consumer-generated marketing
C
Business
You might also like to view...
What criteria do marketers need to consider when selecting specific media vehicles?
What will be an ideal response?
Business
In the virtual world, it is more complex but much less costly to manipulate the independent variable and control for mediating variables than it is in the real world
Indicate whether the statement is true or false
Business