What criteria do marketers need to consider when selecting specific media vehicles?
What will be an ideal response?
Marketers need to estimate audience size, composition, and media cost, so they can use those estimates to determine the cost per thousand persons reached. They also consider audience quality, audience-attention probability, the medium's editorial quality, and extra services.
Business
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According to the GLOBE project team, highly assertive societies emphasize loyalty and solidarity
Indicate whether the statement is true or false
Business
________ is not a benefit of Enterprise Application Integration
A) Increased efficiency B) Lower costs C) Expanding the diversity of data sets D) Improved customer service
Business