Which of the following occurs when an organization sells part of a business or operation to another corporation?
A) Merger
B) Acquisition
C) Divestiture
D) Buy out
E) Spin off
Answer: C
Explanation: C) A divestiture occurs when a corporation sells a business operation to another corporation; with a spin-off, it creates a new operation.
Business
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According to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?
A) esteem B) energized differentiation C) relevance D) knowledge E) presence
Business
Briefly describe four brand differentiation strategies
What will be an ideal response?
Business