Quantitative variables usually represent membership in groups or categories
Indicate whether the statement is true or false
FALSE
Business
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When Dern Inc introduced its ketchup globally, it first had to deal with the fact that ketchup is not a household staple outside the United States. The company had to show foreign users how ketchup can be used. In this case, Dernz had to rely primarily on __________ advertising to reach out to consumers.
Fill in the blanks with correct word.
Business
A well-known segmentation system based on how consumers agree or disagree with various social issues is called ________
A) the Likert scale analysis B) the AIO measurement analysis C) the VALS™ (the Values and Lifestyles) system D) the PRIZM™ Cluster system
Business