When Dern Inc introduced its ketchup globally, it first had to deal with the fact that ketchup is not a household staple outside the United States. The company had to show foreign users how ketchup can be used. In this case, Dernz had to rely primarily on __________ advertising to reach out to consumers.
Fill in the blanks with correct word.
ANSWER: informative
Dernz had to rely primarily on informative advertising. Informative promotion seeks to convert an existing need into a want or to stimulate interest in a new product.
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During an audit, an employee with whom you have developed a good working relationship informs you that she has some information about top management that would be damaging to the organization and may concern illegal activities. The employee does not want her name associated with the release of the information. Which of the following actions would be considered inconsistent with the IIA Code of Ethics and Standards?
a) suggest the person consider talking to legal counsel b) inform the individual that you will attempt to keep the source of the information confidential and will look into the matter further c) assure the employee that you can maintain her anonymity and listen to the information d) inform the employee of other methods of communicating this type of information e) suggest that she talk with the organizations compliance officer
When leaders are task-oriented, productivity tends to be higher
a. true b. false