Identification refers to how clearly you identify your thesis and main points for your listeners

Indicate whether the statement is true or false

FALSE

Communication & Mass Media

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Gross rating points (GRPs) are found by doing which of the following?

a) Contacting the Federal Communication Commission b) Multiplying a station's reach by its average frequency c) Searching databases of one of the many reputable GRP firms d) GRPs are promotional hyperbole, with no standard way of finding them

Communication & Mass Media

Around 1920, the beginning of the ________ era of public relations, PR companies began talking to people and listening to them when they talked back-in other words, representing their various publics to their clients, just as they represented their clients to those publics.

A. propaganda-publicity stage B. modern technological era C. early two-way communication D. early public relations

Communication & Mass Media