____________________ means "structure."

Why is it suggested that "persuasion is more likely if the audience lacks information on the topic"?

What will be an ideal response?

When a PR firm actively combines public relations, marketing, advertising, and promotion into a more or less seamless communication campaign that is as at home on the web as it is on the television screen and magazine page, it is engaging in

A. PR convergence. B. integrated marketing communications. C. full-service public relations. D. greenwashing.