You are the marketing research director of a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct field interviews
Which of the following options categories of marketing research firms should you use?
A) syndicated-service research firms
B) custom marketing research firms
C) global research management firms
D) specialty-line marketing research firms
E) brand management specialty research firms
D
You might also like to view...
Which of the following is NOT an advantage inherent in the use of personal selling as the primary marketing communications tool?
A. The large number of customers that can be reached B. The amount of information that can be conveyed C. The two-way communication flow D. The ability to tailor messages to the needs of interests of specific customers E. The type of information that can be transmitted to a customer
The National Labor Relations Board (NLRB) was created to enforce provisions of the ________
a. Clayton Act b. Wagner Act c. Taft-Hartley Act d. Davis-Bacon Act